Mt dad own a marketing company. I've also done competitions for business plans, and taken marketing class, so I've been submersed in marketing my whole life. As such I always pick up on little things in 80% of advertisements which annoy me either because of fallacious ideas, bad ideas, generaly unaffective ads.
I do find some ads useful. For example, when a new product comes out, it's good to know about it, and while I find out about alot of my interests online, it's good to have a reminder if I forget, and it's useful for those who aren't online as much as I am. Also, ads for specials/deals I like because I'm very cheap so they are quite useful! But when comercials stay on to long, or aren't needed, or don't realy get much of a point across, I wonder why they work.
So I want to ask the SPI community, what is it about ads which grabs you? What do you look for in advertising? And most of all, do you take the time to think of ads as what they are (see: smoking in movies)
I don't really think I dwell much in adds, but for example in some soap operas I've seen it put in such an obvious way that it seems to be a commercial in the middle of a scene, quite irritating.
I usually get the hook for the "free not trial" kind of links that end up in you having to register and do a lot of other stuff.
I usually go for cheap snacks advertisings, I always like to try that stuff at least once. Of course it never is a big, fluffy and with that much filling as they make it out to be, but you learn not to expect that after a while.